Trillium
Trillium
Loosening the neck on a new quality-led wine bar
Client
Glynn Purnell and Phil Innes
Year
2025
Deliverable
Brand Identity
01
Context
Trillium was a new wine bar opening in Birmingham’s city centre, led by Michelin-star chef, Glynn Purnell, and founder of the renowned Loki Wines, Phil Innes.
02
Idea
Despite their highly-esteemed backgrounds within the culinary world, the founders of Trillium were set on introducing a new take on what wine culture means: shifting from exclusive and pretence, to something more familiar and welcoming. The challenge was to ensure that Trillium shows up as approachable, without losing focus on quality, craft, and attention to detail.
03
Expression
The identity was designed so that culinary expertise is felt, not flaunted - imbued with unfiltered human experience, where great wine and honest food set the scene. This was achieved by setting a foundation of codes that subtly communicate quality, loosened by hand-made elements to signal both craft and the imperfect human touch. A key visual cue was the ‘Soul Stains’, inspired by the playful romance of spilled wine from nights of laughter with friends - used to communicate the lasting, vivid mark they leave on the soul.
Context
Trillium was a new wine bar opening in Birmingham’s city centre, led by Michelin-star chef, Glynn Purnell, and founder of the renowned Loki Wines, Phil Innes.
Idea
Expression
01
Context
Trillium was a new wine bar opening in Birmingham’s city centre, led by Michelin-star chef, Glynn Purnell, and founder of the renowned Loki Wines, Phil Innes.
02
Idea
Despite their highly-esteemed backgrounds within the culinary world, the founders of Trillium were set on introducing a new take on what wine culture means: shifting from exclusive and pretence, to something more familiar and welcoming. The challenge was to ensure that Trillium shows up as approachable, without losing focus on quality, craft, and attention to detail.
03
Expression
The identity was designed so that culinary expertise is felt, not flaunted - imbued with unfiltered human experience, where great wine and honest food set the scene. This was achieved by setting a foundation of codes that subtly communicate quality, loosened by hand-made elements to signal both craft and the imperfect human touch. A key visual cue was the ‘Soul Stains’, inspired by the playful romance of spilled wine from nights of laughter with friends - used to communicate the lasting, vivid mark they leave on the soul.
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