A thoughtful identity built to connect emotionally and stand out visually
Client
Medstars Ltd
Year
2023
Deliverable
Brand Identity Sprint
Info
This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.
Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint









