HAWKES

HAWKES

A fresh identity created to reflect the brand’s purpose, personality, and unique aesthetic

Client

Brewdog

Year

2022

Deliverable

Campaign Identity, Activation Strategy

Info

This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.

Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint